You’ve all probably heard about Amazon’s improvement; they created different types of shops, bookstores, grocery stores, shops that are selling prepared and cooked food – and they’ve owned Whole Foods Markets for four past years. However, the launch of new stores induced public concern over cyber security and data privacy. So we’ll take a closer look at how Amazon collects customers’ money, data, and some privacy implications.
While this can carry numerous benefits for consumers and workers, like improved inventory forecasting and easy shopping, it also raises concerns about the security and privacy of private and sensitive customers ’ data.
65% of large companies detected a cyber security break while small and medium-sized companies did not protect themselves. In addition, retailers face up to 8 cyber-attacks per year on average. As a result, both staff and customers need to be aware of cyber security and data privacy issues.
When you shop in these stores, you can pay in several ways: retailers that scan your items and ask for payment with cash, smartphone, or credit card. In addition, Amazon has added their own Go app, referred to as “walkout stores,” where you don’t have any contact.
Privacy concerns and suggestions
Amazon is now tracking its workers and also customers. All your purchases are being recorded to a database in Amazon’s cloud. Most people don’t even pay attention to the risks of online shopping. All of our purchases and browsing history are available on Amazon, and you can recommend us new investments. By using “Just Walk Out,” all our assets are being recorded in real-time.
What is creepier, Amazon tracks your wish list, too – the things you wanted to buy, but you didn’t. Also, they will be able to create buyer profiles, and it will be possible to add our physical habits, and buyers will have more detailed datasets.
Also, Amazon One is tracking your palms, although customers don’t even think about all the risks. We all use face recognition and fingerprint ID with Apple mobile services so that most customers would allow that to Amazon too. But Apple doesn’t store any data in the cloud, but Amazon does.
Some reporters tried to shoplift from the store; they experimented and stole a four-pack of vanilla soda while wrapping it with a shopping bag and then tucking it under the arm. Unfortunately, their experiment failed, and a few minutes later, they were charged for the soda.